Tag Archives: subscription

Initial Subscription < CPS < LTV = ???

To follow up on my previous post on CPS and LTV it begs the question is it bad to have your CPS be greater than you initial subscription rate but less than you LTV? Not really. The problem is really … Continue reading

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LTV – CPS = ROI

Lets say you had signed up for advertising and were paying $0.50 per click to your subscription-based website where you charged people $40 for a one month subscription.  Are you making money yet?  Too early to tell. Of the people … Continue reading

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Free Trial vs. Risk Free

When I was at eHarmony a lot of talk was made around Free Trial vs. Risk Free offers.  A Free Trial is when the user is allowed to use the site for free for a limited period of time.  After … Continue reading

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