Category Archives: Uncategorized
Initial Subscription < CPS < LTV = ???
To follow up on my previous post on CPS and LTV it begs the question is it bad to have your CPS be greater than you initial subscription rate but less than you LTV? Not really. The problem is really … Continue reading
LTV – CPS = ROI
Lets say you had signed up for advertising and were paying $0.50 per click to your subscription-based website where you charged people $40 for a one month subscription. Are you making money yet? Too early to tell. Of the people … Continue reading
Free Trial vs. Risk Free
When I was at eHarmony a lot of talk was made around Free Trial vs. Risk Free offers. A Free Trial is when the user is allowed to use the site for free for a limited period of time. After … Continue reading
Cost-To-Serve
Having an accurate cost-to-serve (CTS) metric is a critical part of running a website. This should be used as the overall mesure of how efficiently customers can be served. The technology team should have goals to continually lower that CTS … Continue reading
Organizing My Thoughts
I recently starting using ConceptDraw MINDMAP for organizing my thoughts, subject notes, and planning. The product works on the MAC (for me) and Windows (for others). I always knew mind mapping tools were out there, but I never fully appreciated … Continue reading
