I just read Gartner’s report on using micro-blogging (Twitter) in the enterprise and I can’t imagine the authors of the report have much experience with Twitter. The statement, “it is not imperative for every corporation to be actively participating at an official level,” couldn’t be farther from the truth. Companies need to be using social media to engage their constituents in every the available medium. If they aren’t officially engaged, their competition will be. Monitoring and engagement with twitter needs to be on the forefront of their social media strategy.
There are various products available to help engage the Twitter community. Biz360′s product, Community Inisights, is the industry leader in social media measurement, monitoring, and engagement. If you’ve been waiting to enter the world of Twitter, now is the time.
Disclosure: I am the VP of Technology for Biz360
